Orion Telescopes & Binoculars has announced the formation of Meade Acquisition Corp., an affiliate of Orion that has acquired substantially all of the assets of Meade Instruments Corp., following the approval of the United States Bankruptcy Court for the Central District of California.
The formation of the new Meade Instruments affiliates two iconic brands that have served explorers of celestial objects and the natural world, from research scientists to backyard observers and will provide for new and expanded opportunities in the astronomy marketplace.
Both Orion and Meade were established in the 1970’s. Since 1972 Meade, has grown one of the world’s largest designers and manufacturers of telescopes and accessories for amateur astronomers, working with independently owned and operated retailers serving both casual and professional astronomers.
Orion Telescopes & Binoculars has been selling direct to the amateur astronomy community since 1975 through their colorful mail-order catalog and, since 1997, via a full online catalog. Today Orion is an employee-owned company, who, “pride ourselves on an unswerving commitment to best quality products, value and unmatched customer care.” Located in central California in the Monterey Bay area, Orion also operates a retail store at its Watsonville headquarters office.
Peter Moreo, President of Orion, and the President of Meade Instruments, said, “I am honored to have the opportunity to work with Meade employees, customers, and suppliers, as the next phase of Meade’s corporate journey begins.”
As a result of the reorganization of Meade, Meade Instruments has acquired the Meade trademarks, and plans to continue development, manufacturing and distribution of products under the Meade brand. Meade Instruments intends to maintain the Meade B2B selling strategy, delivering Meade-branded products to (and on behalf of) authorized retailers and suppliers.
The new Meade Instruments will honor Meade product warranties, and in conjunction with authorized dealers and distributors, Meade Instruments will provide customer support, repair services, and parts for Meade products that are not covered by warranty.
With the new focus and direction, Meade plans to invest in growing the customer support staff, enhancing product quality, developing new products and improving supply chain efficiencies.
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